The mobile technology company Fortumo is launching an updated version of its Bundling Platform that opens up new partnership opportunities for VoD services on its platform. Thanks to the update, VoD providers can now partner up with satellite and cable TV networks for user acquisition and monetisation through the Bundling Platform.
“In emerging regions such as Southeast Asia, mobile phones are starting to replace TV as the first screen of choice for consumers. VoD providers have successfully tapped into the trend and for TV networks, collaborating with these new players will allow to drive their TV Everywhere strategy. Fortumo enables scale and simplicity for such partnerships by enabling rapid launches through one integration and platform,” said Martin Koppel, CEO & Co-Founder of Fortumo.
Over the past few years, smartphone ownership has grown to similar levels with TV ownership in both mature and emerging regions of the world. At the same time, TV consumption is limited due to its lacking physical reach. “Bundling brings benefits to both sides, with networks getting mobile presence and new original content from VoD providers, while the latter in turn gain access to a direct distribution channel straight into the homes of millions of people,” explained Martin Koppel.
Fortumo’s bundling platform enables VoD providers to use the identity of customers present on satellite and cable networks for authentication, provision marketing offers such as free trials to them and collect payments through broadband billing for premium content. Key features of Fortumo’s Bundling Platform include:
Fortumo offers digital merchants a comprehensive solution for customer lifecycle management: beside bundling, its platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication (2FA, notifications and marketing) through SMS-based messaging. To service its merchants in a scalable manner, Fortumo has partnered with more than 350 mobile operators in 100+ countries across the world.