Video ad serving platform SpotX is further expanding its operations in Europe with the appointment of Merouane Saadi as Director, Platform Services. Based in Belgium, Saadi will build a team to help publishers and broadcasters in Belgium with their programmatic video advertising activities. This will include programmatic techniques such as private marketplaces and Curated Marketplaces as well as strategies for connected television.
Saadi brings extensive experience from both the buy-side and sell-side of the programmatic advertising industry in Europe. Most recently, he worked as Managing Director, Benelux for Gamned! which followed two years as a programmatic trading specialist at IP Belgium where he launched the programmatic advertising activities, such as connecting the full online portfolio of RTL Belgium into an ad exchange and offering vertical packages to trading desks. This followed 18 months at Cadreon as well as stints at Universal McCann and Mindshare the latter at which he bought digital media and television advertising on behalf of clients including Nike, Volvo, Ford Motors and Kraft Foods. Saadi will report into Elwin Gastelaars, managing director Benelux and Nordics at SpotX.
Commenting on his appointment, Merouane Saadi, director, platform services says: “I was attracted to the opportunity of working for a global company that is the most promising advertising platform in a fast-growing market, and to play a key role in developing its Benelux presence. We are committed to offering the best in customer support to broadcasters and publishers in Belgium, and I’m looking forward to being a part of SpotX’s continued growth across Europe.”
Elwin Gastelaars, Managing Director Benelux and Nordics at SpotX: “Almost all European countries, including Belgium, are accelerating in the adoption of programmatic trading and have a growing ad spend. Premium publishers and media owners are not only looking for the best technology, but they also have a strong need for a local partner that thinks with them and provides the technical infrastructure that is necessary to maximise ad revenues. With his strategic experience and strong understanding of both the buy and sell sides, Merouane Saadi is the perfect person to serve our customers and complement SpotX’s local presence in Belgium.”