Arqiva, the UK communications infrastructure and media services company, has announced the launch of a new Central Processing Platform for channel delivery within the broadcast industry.
Against a backdrop of constant change, insatiable consumer demand and evolving audiences, the scalable platform aims to bridge the gap between channel or content and provider – handling the content aggregation, technical processing and delivery of new channels in a single place. For broadcasters looking to offer international content to a local audience, or deliver local content to a wider demographic, Arqiva will acquire and aggregate the target channels into a single feed and process everything in the specific formats to suit their requirements – rather than them having to ‘collect’ all the content themselves.
Alex Pannell, Commercial Director, Satellite & Media at Arqiva, commented: “In today’s data-driven TV market, deep insights offer exciting opportunities to tailor services, packages and content to audience tastes and expectations. But the broadcast industry has to be able to respond quickly and nimbly if it wants to take full advantage of this. Through Arqiva’s Central Processing Platform, customers will have access to thousands of channels, from every corner of the globe – all already processed and primed for delivery from one central location – so they can continue to build their business to match evolving demand.”