Mediamorph, a cloud-based enterprise software company specialising in products that help media and entertainment clients get the most value from their content, has announced that Cinedigm, the nation’s leading content distributor, will utilise Mediamorph’s award-winning platform to track the performance of its content assets across global digital platforms.
Cinedigm provides custom content solutions to the world’s largest retail, media and technology companies and licenses feature films and series to the leading digital platforms including iTunes, Netflix and Amazon; cable and satellite providers including Comcast, Dish Network and DirecTV, and major retailers including Walmart and Target.
“With today’s rapid proliferation of entertainment content and the trends toward globalization based on digital distribution platforms, our business is now considerably more complex than it was just a short time ago,” said Bill Sondheim, president, Cinedigm Entertainment Group. “Mediamorph’s solutions deliver the information we need to ensure that our company and our clients will get the best possible performance for the assets we are responsible for distributing.”
Mediamorph’s technology offers Cinedigm expanded capabilities to map performance data (POS and remittance statements) across all digital platforms. Additionally, Mediamorph will provide a digital data warehouse for Cinedigm to increase its visibility across all platforms and channels. The Mediamorph Reporting Suite Analytics module has been designed to allow for self-service reporting to gain powerful insights into content performance.
“Mediamorph is extremely pleased to bring Cinedigm our industry-leading solutions for performance tracking and data analytics,” said Rob Gardos, CEO of Mediamorph. “With expertise squarely in the entertainment content sector, our team looks forward to working closely with Cinedigm to maximize the value of its content assets.”