Sanoma adds Fight Sports to Ruutu
January 24, 2018
CSI Sports, a provider of, has signed a new carriage agreement for its 24/7 HD Network Fight Sports in Finland, with leading Nordic and Finnish multi-channel media company SANOMA.
The programming line-up includes some of the highest profile `LIVE’ World Title Boxing events (WBC, WBA, IBF and WBO), Championship Kickboxing, K-1, MMA, Martial Arts and exclusive Reality, Documentary and original programming series.
In addition, the SANOMA viewers can enjoy past fights from some of history’s most exciting Championship Boxing events from HBO Championship Boxing and some of the Greatest Classic fights with legendary fighters such as Mike Tyson, Lennox Lewis, Oscar De La Hoya and George Foreman from an exclusive selection of events that have grossed over $1 billion in US pay-per-view [PPV] revenue alone.
Lassi Tasajärvi, Senior Vice President, Consumer Business at Nelonen Media, the broadcasting arm of Sanoma Media Finland, “Sanoma already has a strong track record of offering media coverage and distribution for local boxing and MMA events in Finland and we are now excited to partner with the leading international provider and add Fight Sports network’s channel and content to our fast-growing multi-device OTT VoD platform Ruutu”.
“We are pleased to be expanding the Fight Sports reach with wide distribution on leading OTT and VoD Platform of SANOMA in Finland. Our channel performance in Europe and Asia has continued to deliver distribution in new markets while we continue to invest significantly in LIVE and original programming”, said CSI Sports, Co-CEOs, Richard and Craig Miele.
This launch continues Fight Sports Network’s rapid global expansion. Since launching in December 2012, CSI Sports has already a wide range of carriage agreements for its Fight Sports network with operators across Europe and the Asia Pacific region that has taken the network into almost 40 countries.