Pay-TV operator Sky has announced the launch of Sky Cinema Original Films with the intention of showing them in cinemas at the same time as they become available for Sky Cinema customers.
Sky says that by acquiring exclusive rights and commissioning original movie productions, it will provide customers with even more great film content, in addition to the 1,000 movies available on demand.
The first film to be released, animated comedy Monster Family, will launch in March 2018, with the Rob Cohen-directed action movie The Hurricane Heist set to follow later in April with sci-fi crime thriller Anon and Final Score from British production company, Signature, coming later in the year.
The move to show its original films in cinemas at the same time as they become available for Sky Cinema customers means that they will not need to wait several months before they can watch the movie at home, which Sky says is “positive news” for UK cinemas across the UK, as they are set to benefit from Sky’s marketing and the increased footfall that brings.
“Sky Cinema already offers Hollywood hits, cult classics and local legends, and with Sky Cinema Original Films we’re going to bring our customers even more laughs, shocks, tears and memories than ever before,” stated Ian Lewis, Group Director of Sky Cinema. “Sky’s original content strategy has already been successful across eight genres of television – now we’re taking it to film to give our content-hungry customers even more reasons to keep coming back.”
Further Sky Cinema Original Films movie titles are set to be announced soon.