According to the State of Social TV report from social analytics solution ListenFirst, in 2017, Instagram overtook Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40 per cent, and social-branded content outperformed all other TV posts by 42 per cent.

The report offers key

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Articles, Consumer Behaviour, Markets, Research, Social Media