Advanced Television

Study: Instagram tops Facebook for TV engagement

January 26, 2018

According to the State of Social TV report from social analytics solution ListenFirst, in 2017, Instagram overtook Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40 per cent, and social-branded content outperformed all other TV posts by 42 per cent.

The report offers key

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Categories: Articles, Consumer Behaviour, Markets, Research, Social Media