A study from Georgetown University’s McDonough School of Business and emotion measurement specialist Canvs on how television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership, found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode.

The study – Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior – was led by

Other posts by :

1. Major banks support AST SpaceMobile
2. Fitch downgrades DirecTV debt
3. BBC: You’ll miss me when I’m gone
4. Some new US Starlink subs face $1,000 start-up fee
5. Project Kuiper beating OneWeb
6. OQ Tech gets Luxembourg 5G-by-Sat concession
7. Roskosmos: Heads roll, launch project scrapped
8. MDA under pressure over satellite order
9. SES backs C-band action from FCC

Categories: Articles, Consumer Behaviour, Research