Study: Audience emotions predict live TV viewership

A study from Georgetown University’s McDonough School of Business and emotion measurement specialist Canvs on how television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership, found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode.

The study – Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior – was led by

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

You must be logged in to post a comment Login