Advanced Television

Study: Audience emotions predict live TV viewership

January 29, 2018

A study from Georgetown University’s McDonough School of Business and emotion measurement specialist Canvs on how television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership, found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode.

The study – Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior – was led by

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Categories: Articles, Consumer Behaviour, Research