E-Vision, a fully-owned subsidiary of Etisalat, and Starz Play, a VoD service in the MENA region, have announced a first-of-its kind, five-year content deal with Etisalat.
Etisalat eLife customers can enjoy more than 10,000 hours of blockbuster Hollywood and Bollywood movies, same-time-as-the-US TV shows, documentaries, kids entertainment and dedicated Arabic content all ad-free and in HD or 4K quality on TV and mobile devices.
Humaid Sahoo, CEO of E-Vision, said: “Enhancing the already existing partnership with Starz Play is the natural evolution to the efforts and partnership that started three years ago. Starz Play’s content and service has proven to be an attractive and differentiating service. E-Vision’s strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a long-term partnership with Starz Play. E-Vision is very excited to disseminate Starz Play offering across Etisalat Group territories.”