Wibbitz, the AI-powered video creation platform, has released the findings from its latest study, Video For Business: Content Consumption Trends, analysing how and where consumers are motivated to consume video in addition to the type of content they prefer.
In late 2017, Wibbitz surveyed over 1,000 people finding that among various business use cases inclusive of how-to videos, educational or informational videos, product demos, and reviews and testimonials, 51 per cent of viewers prefer how-to videos. The finding underscores a key tenet of content marketing, which is delivering value and actionable information to consumers. This statistic confirms business video as an emerging format for customer communications that can reduce service and support-related activities.
Wibbitz surveyed over 1,000 people on how and where they consume video, as well as the type of content they prefer
Additional insights from the study include data on overall consumption trends that support the importance of businesses creating multiplatform video strategies for 2018 and beyond:
“In the coming years, the majority of Internet traffic will be video, therefore, it’s critical to understand how and where consumers access video, in addition to the types of content they prefer to consume. With this knowledge, businesses are better equipped to consistently deliver beautiful and engaging video content,” said Zohar Dayan, CEO and Co-Founder, Wibbitz. “The data gathered in this report conveys a powerful message that video is the future of online storytelling not just for publishers, but brands as well. It represents a clear choice for brands as they seek to unlock new ways to connect and resonate with consumers.”
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