Innovid, the video marketing platform, has announced a partnership with XUMO to bring fully addressable, interactive capabilities to Internet-based live TV channels. Launching on LG’s Channel Plus service, exclusively powered by XUMO, the new partnership enables a seamless viewing experience with dynamic ads appearing alongside relevant content.
“By teaming up with XUMO, Innovid is adding full support for live content to our OTT monetisation platform, which we believe is key to growth in the OTT sector,” said Tal Chalozin, CTO and co-founder, Innovid. “Simplicity, ease of use and frictionless experiences are key to scale in the future of TV. We believe marrying slick native TV experiences with advanced monetization capabilities can truly be a win for viewers, content owners and marketers alike.”
“Our collaboration with Innovid offers advertisers the opportunity to place personalised messages inside premium content without interrupting the primary viewing experience,” said Chris Hall, Senior Vice President of Product at XUMO. “The live Internet TV ad capabilities allow for new revenue generation and viewers are able to enjoy content they love without disruption.”