QYOU, iflix partner on content initiative

QYOU Media, a curator of ‘best-of-web’ video for multiscreen distribution, has partnered with iflix, the subscription OTT service for emerging markets, to distribute QYOU’s curated online video content in 25 global territories. The agreement includes exclusive locally hosted formats on iflix’s service in Indonesia, Malaysia and Philippines.

This represents the first step in a growing distribution collaboration between the two companies to bring unique short form content from local video creators to audiences in emerging markets.

“We are passionately focused on local customer experiences and are always looking for new ways to deliver authentic culturally relevant, compelling content to our users,” said Sean Carey, Chief Content Officer, iflix Group. “QYOU is a great partner to help us in this quest. They have a proven ability to curate, customize and package the best of short form local online video content for millennial audiences. Introducing exclusive QYOU content to the service in our markets, beginning with Southeast Asia will help further enrich our offering by showcasing some of the best local entertainment the region has to offer.”

“Both of our companies recognize that there is a global shift towards a more culturally relevant and personalized content experience,” said Curt Marvis, CEO and Co-founder of QYOU Media. “This is particularly true for younger audiences who regularly view videos from local creators on social video channels, where the barriers to creating amazing video are so much lower. We are thrilled to partner with iflix, who recognise the importance of delivering curated locally produced content and share our ambitions to bring customers the best content wherever and however they choose to view it.”

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