Advanced Television

Sony’s POP #1 kids commercial channel in the UK

February 9, 2018

Sony Pictures Television Networks’ (SPTN) has announced that POP has retained its leading spot as the No.1. kids commercial channel in the UK – reporting the highest average audience in its competitor set since January 2017.

POP is home to some of the biggest children’s franchises including Alvinnn!!! And The Chipmunks, Miraculous: Tales of Ladybug & Cat Noir, Power Rangers Ninja Steel, Transformers: Rescue Bots and Lego Nexo Nights (pictured) which make up POP’s top 5 biggest reaching titles.

SPTN’S linear kids’ portfolio includes POP, Tiny Pop and POP MAX and reaches 2.7 million children every month. Official BARB data reveals that POP’s average audience ranked #1 from January 2017 to 29th January 2018.

Companion pre-school channel, Tiny Pop, has seen consistent growth with a 30 per cent increase in viewing year-on-year in ages 4-6 (1st October 2017-29th January 2018 vs 1st October 2016-end of January 2017), while the launch of the POP FUN app – a free, one-stop digital destination for the three channels – has helped to grow audiences in the digital market with almost 40,000 downloads since its launch on 7th December 2017.

Kate Marsh, executive vice president, Western Europe, International Networks, said: “Our goal is to deliver the best possible content to children across the UK on TV, on tablet and on mobile. We’d like to thank all of our production and distribution partners for helping Pop to become the No. 1 kids commercial channel in the territory.  With lots of brand new content secured for 2018, we are looking forward to another successful year across the Sony Networks kids’ portfolio in the UK.”

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