Marketing and media analytics consultancy Ebiquity has entered into an agreement for the disposal of its AdIntel business to Nielsen Media Research, a subsidiary of Nielsen Holdings, a global measurement and data analytics company. The consideration is £26 million, payable in cash on completion, and subject to adjustments for working capital.
Michael Karg, CEO Ebiquity, commented: “This is a transformational moment for Ebiquity. Our Growth Acceleration Plan, which focusses on seizing market opportunities in our faster growing MVM and MPO segments, will be enhanced through our ability to invest in these services to seize and establish a leadership position. Nielsen is the logical home for our colleagues in MI and we wish them every success for the future.”