YouTube plans to roll out its premium subscription service YouTube Red to around 100 countries later this year, according to CEO Susan Wojcicki.
YouTube Red launched in the US in October 2015 but although a swift global rollout was predicted, it has since only launched in Australia, Mexico, New Zealand and South Korea. It offers ad-free viewing and access to original content exclusive to the platform. It also includes a subscription to Google Play Music, the ability to play videos in the background on your phone, and allows you to download videos for offline viewing.
Speaking at the Code Media conference in California, Wojcicki added: “I think our goal is to continue to increase what we’re doing. We are building that muscle of creating content; we’ll continue to do more and more and we’ll see what’s successful, we’ll see what our users respond to, what’s driving subscriptions, what’s being watched. I think one of the really amazing things about YouTube is the platform and the data that we have.”