Middle East and North Africa pay-TV platform OSN has signed the first partnership deal in the region with Netflix, marking what it says is a “bold first step” for industry collaboration and integration.
The partnership comes amid a shifting global media landscape that sees demand for relevant and exclusive content across multiple platforms continue to grow; and soon OSN customers will be able to access Netflix’s content library via a new OSN Box that will be launched towards the end of the second quarter. Plus, customers will also have the flexibility to pay for their Netflix subscription via one consolidated OSN bill.
With an emphasis on delivering great value, the customer-first partnership brings Netflix’s entertainment catalogue to OSN screens across the region, cementing Netflix and OSN’s drive to offer something for everyone, on demand, anywhere and anytime.
“The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, and through this ground-breaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all,” declared Martin Stewart, CEO, OSN.
“The breadth of OSN’s programming portfolio in the region is unbeatable and cemented by long-term partnerships with major international studios such as Disney, HBO, NBC Universal, Fox, and Sony to name a few,” added Neil Martin, Chief Commercial Officer of OSN. “Now with the addition of Netflix, OSN continues to ensure entertainment lovers in the region have more choice and easy access to a stellar line-up of unique content via one interface.”
“With this regional partnership and thanks to hundreds of Netflix’s original titles slated for 2018, OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place,” advised Maria Ferreras, VP Business Development for EMEA at Netflix.
The deal will offer access to Hollywood movies, top TV shows, documentaries, independent films, stand-up comedy and a wide range of kid’s titles and Netflix’s critically-acclaimed original programming. Customers will also have access to exclusive series and films in Ultra HD 4K and HDR such as Bright, starring Will Smith and Joel Edgerton. For original series, there are Netflix award-winning shows such as Stranger Things, Orange is the New Black, House of Cards and The Crown; global phenomena such as 13 Reasons Why and Narcos, and the new cyberpunk noir Altered Carbon. Netflix’s first Arabic stand-up comedy Adel Karam: Live from Beirut, is due to launch soon.