The British Association for Screen Entertainment (BASE) has today announced that Cornelia Calugar-Pop, Lead TMT (Technology, Media and Telecommunications) Researcher at Deloitte, will be joining the line-up at the 2018 BASE Insight Forum taking place at Picturehouse Central on March 14th.
During her session at the Forum, Cornelia will be bringing insight from Deloitte’s annual TMT Predictions report, which identifies key industry developments that are likely to have a significant impact on business. She will be focusing on the three key topics of: the future of the smartphone, live broadcast & events and the momentum behind subscription services, whilst highlighting how each of these areas are applicable to the Forum’s focus demographic of the young shopper.
Calugar-Pop is responsible for managing Deloitte’s Global Mobile Consumer Survey, a multi-country consumer survey on usage of mobile devices and services. She is also responsible for the publication of thought-leadership reports, whilst contributing to a variety of projects covering end-user demand for digital services and vendors’ go-to-market strategies.
Speaking on the event, Calugar-Pop commented: “The BASE Insight Forum is a great platform for bringing together innovative and diverse stakeholders from all aspects of the category, and so it’s a brilliant opportunity to highlight the many factors that may impact the young shopper’s interaction with film & TV delivery, such as smartphones and social media.
We have found that a number of our predictions are particularly pertinent to the young shopper, and the way they interact with the category, so it is important that distributors, digital platforms, broadcasters and service providers react to the changing consumer habits, insight into which we will be sharing with delegates on the day.”
The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event, starting at 8.30am and wrapping up at 2pm, and will bring together over 300 people from 75 different businesses on the day.
More speakers will be announced over the coming weeks.