BBC Winter Olympics streaming records
February 26, 2018
The BBC’s coverage of the Pyeongchang 2018 Olympic Winter Games was streamed 22.2 million times across BBC Sport and BBC iPlayer, smashing the previous record of 6.2 million streams for the Sochi 2014 Games. BBC TV coverage attracted an overall audience of 33.2 million with a peak of 4.1 million on February 17th for Yarnold and Deas’s success in the Skeleton.
In total 17.7 million unique browsers followed the BBC’s digital coverage across computer (30 per cent), tablet (18 per cent), mobile (47 per cent) and connected TV (5 per cent) in the UK alone – with an average 2.9 million unique browsers watching every day. Last week also saw BBC Sport’s biggest week since the Rio Olympics with 23.3 million unique UK browsers visiting the site.
The most popular day was February 17th with 1.9 million streams, where Yarnold & Deas achieved a gold and bronze medal, followed by February 18th (1.6 million) when Great Britain took on Italy in the Men’s Curling and Sweden in the Women’s Curling, and February 13th (1.5 million) with the Snowboard Halfpipe and the Mixed Doubles Curling Final.
BBC Sport also offered a range of video clips in addition to the BBC’s overall programme coverage, bringing the total number of Winter Olympics video views to 39.1 million. The top 10 most-watched moments from BBC Sport clips were:
|Rank||BBC Sport video clip||Views|
|1||‘Peach of a shot’ sends GB into semis||378,496|
|2||Elise Christie suffers disqualification||376,048|
|3||Christie crashes out in short-track 500m final||347,328|
|4||I was knocked over, I didn’t fall on my own – Christie||334,800|
|5||Christie crashes out in 1500m semi-final||327,120|
|6||Canadian duo win ice dancing with record score||305,424|
|7||Yarnold defends her Olympic skeleton title||296,544|
|8||17-year-old Red Gerard takes gold – best of day 2||275,872|
|9||Competitors hit the wall in men’s luge||267,312|
|10||Wardrobe malfunction for South Korean skater||253,024|
Over 3 million users were signed-in on mobile and tablet, where they could set up medal notifications and get the latest Games news in the My Sport section. Over 400,000 browsers visited My Sport during the Games. Across social media, BBC Sport connected with young audiences on social media through collaborations with Snapchat and Instagram, which saw millions of users access daily stories and native video, as well as posts back to the BBC across Facebook and Twitter. BBC Sport accounts had more than 50 million video views in the UK on social media during the Winter Olympics, with these accounts engaging with over 10 million users between February 9th to February 25th, 70 per cent of whom were under 34.
“We want to make sure audiences can watch all the action from major events however they want,” explained Neil Hall, Head of Product, BBC Sport. “We gave people unprecedented choice this year across BBC Sport and BBC iPlayer – whether it’s watching our world-class live coverage, highlights packages, clips or following the latest news and analysis. Audiences have really embraced that with this year’s coverage being streamed over three times more than the previous Winter Olympics.”