A+E Networks has begun rolling out digital studios outside of the US, under an A+E Digital International initiative, with the first digital studio having launched in Singapore, for Asia, it was announced today by Sean Cohan, President of International & Digital Media, A+E Networks. The rollout further cements its leadership position in creating cross-platform content and reaching viewers everywhere they consume content.
The full-service, integrated creative and content creation units will specialize in producing original, premium short- and mid-form digital content assets, themed around network brands and those of its partners.
In Asia, these brands include HISTORY, Lifetime, FYI and Crime+Investigation. In its bid to effectively respond to the changing preferences of Asian consumers, this content will be distributed through online platforms, adding to its already substantial OTT offerings, which include some of the most compelling long-form content in the industry.
“At A+E Networks, we are storytellers who understand the needs of our audience, especially in today’s highly dynamic content landscape. A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally,” said Cohan.
Continued Cohan, “Harnessing our strong cross-disciplinary content creation capabilities, we are excited to roll out digital studios to help our viewers experience all their favourite brands through the new lens of short- and mid-form content. Moreover, it also helps our partners and clients leverage our fan base and engagement through meaningful branded experiences and bespoke branded content.”
“We are delighted that A+E Networks has chosen to further expand operations in Asia with the launch of their first digital studio in Singapore. This is a testament to Singapore’s attractiveness as a location for global media companies to innovate and experiment with new business models for the region, as well as add to our base of digital content creation and commercial capabilities across the media sector,” said Tung Meng Fai Director, Infocomms and Media, Singapore Economic Development Board.