Formula E is bolstering its live streaming efforts to bring the electric street racing series closer to the fingertips of fans, with races to be shown live in Japan on Twitter.
The partnership is the first-of-its-kind between Twitter and the ABB FIA Formula E Championship, starting with coverage of the third edition of the Mexico City E-Prix on March 3rd.
As well as streaming the races live on the official Formula E Twitter channel, fans can also keep across the action with near-live clips of the key moments throughout the E-Prix.
“We’re always looking for new and innovative ways to bring the racing closer to fans, as well as enhancing the viewing experience both at home and at the track,” explained Ali Russell, Media & Business Development Director at Formula E. “This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely, especially with names like Takuma Sato and Kamui Kobayashi behind the wheel in the past – along with the inclusion of Nissan next season. Japan is an important market for the series and now fans can’t miss a moment of the ABB FIA Formula E Championship.”
Fans in Japan can follow the action live on the official Formula E Twitter channel – @FIAFormulaE
“We’re thrilled to collaborate with an innovative partner in Formula E to bring our fans in Japan live races from this exciting series alongside the real time Twitter conversation,” declared Jinichiro Takata, Senior Partnership Manager at Twitter Japan.
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