Measat signs up Blue Ant 6
February 27, 2018
By Chris Forrester
Satellite operator Measat is to distribute six channels from Canada’s Blue Ant Media across the Asia-Pacific region.
As part of a new carriage deal, Blue Ant Entertainment HD, Blue Ant Extreme HD, Blue Ant Entertainment Philippines SD, ZooMoo HD, Love Nature 4K and Love Nature HD have all begun transmission and are available to pay-TV operators across Asia Pacific. Measat is the preferred option for the Asia Pacific distribution given the popularity of the video neighbourhood at 91.5°E, wide affiliate reach and ability to offer customised solutions, said the company.
“Our partnership with Measat, a leading satellite operator in the Asia Pacific market, is integral to the expanded distribution of Blue Ant Media’s channels across the region,” said Beatrice Lee, CEO, Blue Ant Media Asia Pacific. “With hundreds of hours of originally produced programming, top series and in-demand telecasts, our premium brands are sure to entertain audiences of all ages everywhere.”
Blue Ant Media’s roster of channels, available throughout the Asia Pacific region, includes Blue Ant Entertainment (formerly RTL CBS Entertainment) which airs top drama, reality series, late night talk shows and prestigious US award show telecasts; and its action-packed content Blue Ant Extreme (formerly RTL CBS Extreme) which showcases, popular series, extreme sports, magic and reality programming. The media company’s bouquet of channels in Asia Pacific also includes Love Nature which offers exclusive and family-friendly, original wildlife and nature programming via its 4K and HD linear channels; and ZooMoo, a children’s nature broadcaster with 500 hours of original content combining spectacular wildlife footage with puppetry, animation and narration for the Kids aged 2-7 category.
“The pace of adoption of both HD and UHD video is accelerating across Asia Pacific and Measat will continue to increase its leadership position. With the addition of six diverse, highly entertaining channels from the Blue Ant Media’s portfolio, 91.5°E continues growing from strength to strength as a prime gateway with ever more compelling content,” says Raj Malik, SVP/Sales at Measat.