AsiaSat has announced that Asian news channel, Channel NewsAsia, has upgraded the quality of its regional broadcast distribution from standard definition to a full 24 hour HD channel, delivered via AsiaSat 7.
The channel which started in Singapore in 1999, first aired across the region in SD on AsiaSat in 2003, and by end March 2018, this SD service will be completely replaced by the HD channel. Distributed exclusively free to air on AsiaSat 7 in C-band, Channel NewsAsia is currently viewed in more than 28 territories across the Asia Pacific via its extensive network of terrestrial and pay-TV affiliates, and partner hotels.
“AsiaSat is delighted to again champion the transition of SD content to the higher quality HD to meet the growing demand for premium HD content from TV platforms and home viewers,” said Barrie Woolston, Chief Commercial Officer of AsiaSat. “We are proud that AsiaS at 7’s value as a leading satellite platform for distributing premium news content is fully recognised by our client and their viewers. We look forward to contributing to Channel NewsAsia’s continued success in Asia as our 15 – year strong relationship continues to grow.”