Mediapro, holder of the European football TV rights in Spain, has started the bidding process meaning Spanish operators now have until April 6th to submit their offers.
It is estimated that the total price for the next three seasons of the Champions and Europa League will reach €1.2 billion, €400 million a year, double the current contract in which Mediapro, Atresmedia and TV3 are paying €200 million a year, for a total of €600 million.
Both Telefónica and Vodafone have refused to bid for the rights unless Mediapro significantly reduces the rate for them.
OTT players such as Amazon Prime, Google or Netflix could also participate in the auction. Mediapro may even be consider distributing them through its OTT platform beIN Connect.