Hulu Live TV. the US OTT service, is gaining support for mobile push notifications when a sports game starts.
Previously, users would be able to add their favourite sports teams to “My Stuff” which would put games featuring their selected teams front and centre. However, the new update notifies users on their iOS or Android device when a game starts. Adding teams to ‘My Stuff”’ will also automatically record games from their chosen teams.
The service will also be adding a personalised March Madness experience from March 12th which will offer viewers a list of all teams and will allow users to watch selected highlights or the entire game.