ThinkAnalytics has boosted its executive team with the appointment of Simon McGrath as COO and SVP of the EMEA and Asia Pacific regions. McGrath joins newly appointed ThinkAnalytics CEO Gabe Berger at a time when the firm continues to grow its market share and cement its leadership in the pay-TV/OTT content discovery and viewer analytics market.
McGrath brings 30 years’ experience in the TV technology sector with a pedigree in business development and commercial strategy. He joins from Deluxe Entertainment Services where he was SVP of strategy and business development; prior to that he was European managing director at thePlatform, now Comcast Technology Solutions. He also previously served as CMO and commercial director for Europe at SeaChange International and as deputy CEO of On Demand Group until SeaChange acquired the business.
“ThinkAnalytics’ use of AI, machine learning and elastic compute capacity is bringing real benefits through better product placement and content discovery, while providing aggregators, super-aggregators, network operators and service providers with better insight and real-time intelligence. With ThinkAnalytics’ breadth of product in discovery and analytics, it is a very exciting time to the join the company” said McGrath.
“The second golden age of television is being driven by new technologies, particularly artificial intelligence and consumer analytics. As the industry focus shifts to content production, content marketing and understanding the consumer better, ThinkAnalytics is playing a pivotal role in helping operators embrace the same big data that retailers have been doing for years with loyalty schemes and real-time point of sale data,” he added.