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MLS, Twitter 3-year content deal

March 14, 2018

US professional football body Major League Soccer (MLS) has agreed a comprehensive three-year deal with Twitter to provide MLS fans with a broad slate of weekly programming including live matches, highlights and features.

MLS will provide Twitter with a package of live, on-demand content each week allowing MLS fans nationwide to follow their favourite teams and players via MLS’s Twitter handles, @MLS and @FutbolMLS. Twitter and MLS will also collaborate on innovative executions to support MLS Big Events during the season.

Additionally, beginning the weekend of Malive matches, produced in Miami, will be available in English in the US on Twitter via @UnivisionSports and @MLS. The first MLS match to be streamed on Twitter will feature Real Salt Lake hosting expansion club Los Angeles Football Club (LAFC) Saturday, March 10th at 3:30 p.m. ET.

“MLS constantly strives to connect with fans in new and innovative ways,” said Chris Schlosser, SVP Media, MLS. “Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform.”

“We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter,” added Kay Madati, VP and Global Head of Content Partnerships, Twitter. “Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place on Twitter.”

Over the last several years, MLS and Twitter have worked together creating unique content around Big Events including the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T, and MLS Cup. Twitter will offer advertising packages for the content to be made available to sponsors.

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