NAGRA, a Kudelski Group company and independent provider of content protection and multiscreen television solutions, has announced that its NexGuard watermarking technology has been certified by the ChinaDRM Lab, the standards body that oversees digital rights management in China.
The ChinaDRM Lab at the Chinese Academy of Sciences, the technical branch of the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT), conducted the compliance process. ChinaDRM security technology requirements are consistent with those of Hollywood and are recognized by the Hollywood studios and other major content owners.
“We are very excited to pass the ChinaDRM certification and bring a fully compliant and trusted watermarking technology to content owners and OTT service providers at a time when demand for premium OTT content and services in China has never been higher,” said Jaap Haitsma, CTO, NAGRA Anti-Piracy Services and NexGuard. “Today, with NexGuard’s watermarking technology, they can deliver the next wave of premium content and services, such as early-release VoD, to the growing number of Chinese consumers who subscribe to OTT, while ensuring an unprecedented level of effectiveness in the fight against illegal streaming of their content assets.”