QYOU Media, a curator of ‘best-of-web’ video for multiscreen distribution, has announced its first UK deal with GoMedia, Europe’s on-board infotainment provider, which will see QYOU’s curated online video content distributed to UK rail passengers.
QYOU will deliver 40 episodes of QYOU Hits, its flagship show featuring expertly curated short-form video content to customers on c2c and West Midlands Trains services. The shows will feature a hand-picked selection of the best short-form videos the web has to offer, covering everything from new music, dance, comedy, sports and stunts as well as awe-inspiring clips from some of the world’s most beautiful places. The on-demand content will be ad-supported on service provider platforms, providing an opportunity for rail and coach companies to create new revenue streams from passenger transit.
“Over a billion train journeys are made in the UK each year, and an increasing number of passengers are bringing their own devices (BYOD) on board and using these to plug into entertainment to keep them occupied while on-the-go,” said Roger Matthews, Managing Director of GoMedia. “These BYOD passengers are fuelling the demand for more high quality on-board entertainment, centred around their tastes and packaged as part of their ticket. QYOU’s programming features some of the world’s most talented digital-first creatives, making it perfect for passengers that want the latest must-see content to keep them entertained on their journey, which is why GoMedia chose to work with them.”