China: Tencent exceeds 62m subs
March 19, 2018
Tencent Video has announced its paid subscriptions reached 62.6 million as of the end of February 2018, which further enhanced its leading position as the largest online video platform in China. This demonstrated the platform’s rapid growth following its announcement of 43 million paid subscriptions by the end of September 2017, which made it the No.1 online video platform in China. At the same time, Tencent Video achieved average mobile daily active users (DAU) of 137 million on mobile devices in the fourth quarter of 2017. As measured by these two core dimensions, Tencent Video attains the leading position in the online video industry in China.
Apart from these, Tencent Video is also leading the industry according to professional third parties’ analysis on the comprehensive competitiveness of online video platforms.
According to iResearch, a provider of online audience measurement and consumer insights in China, its mVideoTracker data showed that Tencent covered 790 million units of video streaming devices in January 2018, nearly 100 million units more than the second player.
According to App Annie, Tencent Video ranked the 6th in China’s iOS top grossing chart in 2017. It ranked the 3rd in the fourth quarter of 2017, following two games apps (Honor of Kings and Fantasy Westward Journey) and was the No.1 in the video category.
In terms of content, according to Vlinkage, a professional video and new media data monitoring company in China, Tencent Video achieved the lead in the industry, covering 80 per cent of the top 20 most popular TV drama series in China.
In terms of brand recognition, according to the 2017 Video Industry Competitiveness Tracking Survey done by Gisi, a third party market research organisation, Tencent Video ranked top with 44 per cent of top of mind brand, far surpassing the second brand by 17 percentage points, which reflected the significant success of Tencent Video in brand recognition.
“At Tencent, we always endeavour to offer superior user experience and member services,” said Thirty Sun, Vice President of Tencent and CEO of Tencent Penguin Pictures, “Tencent is the first video platform which supports Dolby vision in China and we have developed various privileges for subscribers including quick time play, reserved cache, blue-ray display and interactive bullet screen. We are dedicated in providing users not only privileges on content and entertainment, but also lively and enjoyable viewing experience.”