In parallel to their distribution on IPTV boxes, French broadcaster SFR has announced its intention to extend the broadcast of its 14 channels on satellite and OTT.
Alain Weill, Senior VP at Altice Group (owner of SFR) and Altice Media CEO, made the announcement at a press conference in Paris. SFR stressed that content remained a “priority and specialism” of the group but football and cinema rights must be monetised beyond broadband the and mobile.
SFR is now looking to “multiply the broadcasting platforms” for its premium content. Three OTT segments will be proposed, composed of sport, cinema-series and family content. Movie channel Altice Studio and SVoD service SFR Play will be jointly sold for €4 per month, while the Champions League and the Europa League will become additional options at €5 per month. These competitions are part of the line-up of sport bouquet SFR Sport which is also set to be renamed into RMC Sport in the summer, so the brand can be better identified with radio station RMC and press agency RMC Sport. By doing so, SFR wants to make it easier for competing operators to carry the services. Launched in spring 2016, SFR Sport comprises SFR Sport 1, 2, 3, 4, 5 and 4K and broadcasts all the competitions which SFR bought the TV rights to, including the UK Premier League.
SFR forecasts its media activities will bring revenues of €500 million. The group is targeting €1 billion revenues thanks to the wider distribution of its premium channels.