Yahlive reaching 62m Farsi-speaking viewers
March 21, 2018
By Chris Forrester
Yahlive, a satellite joint-venture between Al Yah/Yahsat of Abu Dhabi and Luxembourg-based SES, claims it now reaches 62 million Farsi-speakers to its broadcast beams over the Middle East and Asia region. The viewing data comes from a study carried out by Ipsos Connect.
Yahlive is now carrying 107 exclusive free-to-air Farsi channels, out of a total bouquet on the beam of 125 channels. Yahlive says this equates to a 62 percent market share, and with a very high (87 per cent) retention rate of viewers. Yahlive, when all its transmission beams are counted, is carrying more than 390 channels which broadcast in a total of 12 languages.
Viewing reach has expanded speedily, from some 25.5 million in 2014, 51 million at the end of 2016 to 62.3 million at the end of 2017. Yahlive transmits from 52.5 degrees East.
Ipsos says a significant factor for the consistent growth in Yahlive’s market share is that customers are highly satisfied with the programming and satellite signal quality. Additionally, its report highlights the interest in Arabic & HD content viewership across the Farsi community.
“Our journey to becoming the leading broadcast provider of Farsi channels would have not been successful without the support of our stakeholders,” comments Ammar Baranbo, COO of Yahlive. “We strive to consistently deliver quality TV programming for all our markets and look forward to future expansion of our Farsi channel offering.”