Six Flags Entertainment, the theme park company, Riverside Investment Group, a tourism and real estate developer, and Turner Asia Pacific, have announced a new partnership that will bring original, branded experiences to Six Flags parks throughout China.
The first addition – a thrilling, new Tuzki-branded dark ride – is joining the lineup of world class, record-breaking rides and attractions at Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020 respectively.
“The Six Flags brand is synonymous with innovative thrills for all ages,” said President of Six Flags International Development Company, David McKillips. “We look forward to working with Turner Asia Pacific to create immersive, content-rich attractions throughout our China parks.”
Ricky Ow, President of Turner Asia Pacific, said, “We are honoured to join forces with these two best-in-class companies to bring memorable, one-of-a-kind entertainment offerings to China. This is the first time that Tuzki’s loyal fans will be able to really experience their favourite emoticon in such a tangible and authentic way. Together with our partners, Six Flags and Riverside Investment Group, we are excited to offer this immersive, new attraction to park guests.”
In addition to the new ride, both parks will also feature Tuzki theming and new retail locations offering branded merchandise. The Turner-owned rabbit IP is a household name in China, with millions of Tuzki emoticons exchanged through instant messaging apps every day.
“This partnership brings together two powerhouse entertainment brands with a long tradition of making people happy,” said Riverside Investment Group Chairman, Zhe Li. “Tuzki is a beloved icon for China’s younger generation and is the perfect addition to the Six Flags family of parks.”
The agreement between Turner and Riverside Investment Group also allows for other Turner-owned IP from Cartoon Network’s extensive portfolio of characters and shows to be featured inside Six Flags Kids World. Six Flags Kids World – the first park of its kind and designed especially for families with young children – will be built adjacent to both Six Flags Zhejiang and Six Flags Chongqing.