EU confirms content portability start
March 28, 2018
By Colin Mann
Following the May 2017 passing by the European Parliament of legislation allowing EU citizens to use online services such as Netflix, HBO Go, Amazon Prime, Spotify, Deezer while in another EU country for holidays, studies or business, European officials have confirmed that from April 1st 2018 onwards, Europeans will be able to access the online content that they have subscribed to at home, wherever they are in the EU.
In a joint statement, European Commission Vice-President Andrus Ansip, Commissioner Mariya Gabriel, Bulgarian Minister of Transport, Information Technology and Communications Ivaylo Moskovski and Members of the European Parliament Pavel Svoboda and Jean-Marie Cavada said:
“Citizens are at the core of all our digital initiatives. As of 1 April, wherever you are travelling to in the EU, you will no longer miss out on your favourite films, TV series, sports broadcasts, games or e-books, that you have digitally subscribed to at home. The rules will apply to paid-for services, but providers of free content may opt in. Providers of online content will also benefit from the new rules. They will no longer have to acquire licences for other territories where their subscribers are travelling to.”
“Removing the boundaries that prevented Europeans from travelling with digital media and content subscriptions is yet another success of the Digital Single Market for our citizens, following the effective abolition of roaming charges that consumers all over Europe have enjoyed since June 2017.”
“Our new rules directly respond to new behaviours and habits amongst European citizens using new technologies. For example, consumer spending on video subscription services rose by 113 per cent per year between 2010 and 2014, and the number of users by 56 per cent between 2014 and 2015. It is also estimated that at least 29 million people, or 5.7 per cent of consumers in the EU, could make use of cross-border portability, and many more in the future – up to 72 million people by 2020.”
“In addition, almost 60 per cent of young Europeans say that being able to travel with their subscriptions is an important factor in choosing to subscribe to online services. Making portability a reality addresses this concern, and in turn, will help service providers increase the numbers of subscribers.”
“Reaching an agreement on portability is a great result of close collaboration between the EU institutions and European companies and stakeholders; and we have full confidence that broadcasters and platforms will take this as an opportunity to enhance the user experience. Today we have taken another concrete step towards building a true Digital Single Market and a united European digital society, accessible for all our citizens and profitable for our businesses,” they conclude.