Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and OTT operators to take an intelligent, data-driven approach to delivering real-time customer communications and dynamic multichannel marketing campaigns.

The new strategic partnership brings together the power of both the Paywizard Agile and Diagnal Engage platforms, providing operators with a robust set of tools to deliver social media and direct marketing campaigns in real-time, drawing customer data analysis to drive user acquisition, ensure revenue conversion and improve customer retention.

“A key to consistently providing consumers with the best possible customer experience is engaging with them through the right channel at the right time in the customer journey. Joining forces with Diagnal gives our clients campaign execution tools for intelligent customer engagement, allowing them to maximise the robust Decision Moments framework we’ve established, so that operators can identify audiences proactively and get the most effective communications out to their customers in real-time,” commented Bhavesh Vaghela, CEO, Paywizard

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