Advanced Television

Shorts International launches Short Movie TV App

March 28, 2018

Shorts International, the movie entertainment company and operator of the ShortsTV channel.

Using advanced machine-learning algorithm technology, the ShortsTV App marries the linear ShortsTV feed with the functionality of the Internet, at the click of a button on a viewer’s remote control. The ShortsTV App enables viewers to either watch TV or to create, control and personalize their own TV channel, engineered to their desired genres or moods.

The joining of a linear feed with an Internet-overlay, dubbed “Big TV”, allows personal preferences for new short movies to prevail, putting audiences firmly in control of their own entertainment. The ShortsTV App will launch with a catalogue of 2,500 movies, drawing from Shorts International’s library of over 5,000 titles – the world’s largest collection – including Oscar-nominated, festival award-winning, star-studded live action, ground-breaking animation and captivating documentary shorts from around the world.

The ShortsTV App has been developed with Vodafone-Ziggo, the Netherlands’ largest cable operator and a joint venture of Vodafone and Liberty Global, and has launched initially across the Netherlands on the Ziggo Horizon box, available in 4 million homes. It will be rolled out as a feature of the ShortsTV pay-TV channel, the world’s only 24/7 HD TV channel dedicated to short movies, which is currently broadcast on DirecTV, Google Fiber and CenturyLink in the US, as well as on leading cable operators in the Netherlands, Belgium, Germany, Serbia, Slovakia and Hungary, making it available in more than 33 million pay-TV homes. The ShortsTV App is currently being developed for use on smartphones, tablets and laptops.

Carter Pilcher, CEO of Shorts International, commented: “As the world’s leading short movie entertainment company, Shorts International is thrilled to launch the ShortsTV App. We want to continue to revolutionise the way we bring our audiences the world’s best short movies, by allowing them to digest content in a way that suits the user best. Demand for high quality short content is exploding as audiences around the world spend more time watching shorter content across multiple devices.”

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