Alticast has developed a big data-based business platform for CJ Hello, South Korea’s largest cable TV company. This platform will serve as the foundation for CJ Hello’s intelligent cable TV service called Alaska and will introduce an advanced UI/UX that manages the overall media service operation.
The business platform will systematically collect and analyze data generated during the service operation which CJ Hello will utilise for promotion and marketing. It will also provide functions such as content management, organisation/settlement management, and promotion which will enable an improved system management and operation process for CJ Hello.
As a result, CJ Hello will be able to provide customized services tailored to their subscribers’ tastes, and deliver a personalised UI/UX, enhancing service competitiveness while helping to identify new revenue models through targeted advertising. This scalable platform will serve as a foundation to showcase various innovative data-based businesses. CJ Hello will be able to expand the platform in conjunction with the AI platform and cloud environment.
“It is important to apply the new technology to practical services, such as Big Data,” said Kim Hong-Ik, managing director of CJ Hello. “Building upon this constantly evolving business platform, CJ Hello is now able to offer advanced and intelligent services to our subscribers.”
“Our partnership with CJ Hello represents the first in many steps that Alticast is planning to help transform traditional cable consumption,” said Wongeun Jeon, Media Experience (MX) division head of Alticast. “Our future goal is to commercialise the data platform and voice recognition-based products. We will also continue to focus on developing cloud-based data and artificial intelligence products to help operators answer the demands of an ever-changing industry.”