BBC Worldwide expands MENA footprint
March 29, 2018
BBC Worldwide has announced that its global factual brand BBC Earth will launch as a linear channel across MENA through the beIN DTH service on April 5th. The agreement will also see BBC Earth extend its distribution in Turkey, launching on the region’s largest pay-tv operator Digiturk, on the same day.
Pre-school brand CBeebies will also make its debut as a full linear channel in the Turkish market on the same day exclusively via Digiturk. The channel will be fully localised with Turkish dubbing and a bespoke schedule for the Turkish market.
Natasha Hussain, Vice President and General Manager for Middle East & Mediterranean Region, BBC Worldwide said: “Our expanded partnership with beIN marks an important step in BBC Earth’s journey as a global brand as it increases its reach to a significant new audience across the MENA region and extends its availability to a number of new homes across Turkey via Digiturk. The BBC is uniquely positioned as the world leader in natural history and factual film making, with an unparalleled 60 year heritage in leading production of quality natural history programming. With beIN we are delighted to deliver world class production, creation and technological breakthroughs that BBC Earth has to offer.