Tennis Channel enlists Cleeng to strengthen digital offering

Cleeng, the video eCommerce and Security specialist, announced today that it has been selected to help power subscription and monetisation services for the new Tennis Channel apps.

Tennis Channel is the premier tennis television and digital network in the US. Using Cleeng’s subscription and customer care management technology, the updated Tennis Channel apps now offer an unparalleled cross-device experience, best-in-class customer service and the network’s break out subscription OTT service Tennis Channel Plus.

Cleeng helped migrate existing users and in-app payment information from legacy applications and supports in-app subscriptions on the revamped Tennis Channel app on iOS, Apple TV, Android, Roku and Fire TV. Tennis Channel also utilises Cleeng’s customer care systems and staffing, backed up with a live chat module for dedicated 24/7 user support.

“Cleeng brings the user experience and flexibility we need to integrate with our internal production platforms,” said Adam Ware, senior vice president, head of digital and business development, Tennis Channel.

Cleeng’s subscription management platform equips Tennis Channel with a view of the full customer journey, from subscriber identity, payment, and churn management, to 24/7 end-user support.

“We are thrilled to be part of such an ambitious project, as Cleeng remains focused on helping tier-1 brands succeed in the OTT space.” said Gilles Domartini, CEO at Cleeng.

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