Advanced Television

More football on Swisscom TV

April 5, 2018

Swisscom TV is becoming the home of football for all fans in Switzerland. In addition to the Raiffeisen Super League, the Challenge League and many of the top European leagues, UEFA Champions League matches will now also be shown via Teleclub from this summer onwards. This offering is rounded off with UEFA Europa League fixtures, as well as every match in the FIFA World Cup, which are being shown for the first time on SRG channels in UHD and HDR.

“It’s as if you’re actually sat watching the game in the stadium. HDR creates an effect that is similar to the jump in quality from analogue TVs to HD TVs, particularly for football broadcasts,” said Dirk Wierzbitzki, Head of Products & Marketing and a member of the Group Executive Board of Swisscom. “However, HDR requires complex technical measures to be implemented by the individual stations and broadcasters, which is why Swisscom and SRG are working closely together to provide viewers with a particularly vivid football experience. The only thing that Swisscom customers need to view HDR TV is a UHD-enabled Swisscom TV Box and a compatible TV set.”

“Swisscom will also start displaying useful additional information in the TV menu, with this service being launched to coincide with the kick-off of the new football season. This will allow fans to read up on the background information to fixtures before and during games, such as background reports, team line-ups, information on individual players and other tournament developments. “Such information is always sought after by fans and they have up until now found it on the Internet, via teletext or in newspapers. We have taken a whole new approach in preparing this content exclusively for Swisscom TV viewers,” said Dirk Wierzbitzki. The new dossiers will be created in collaboration with the Bluewin editorial team and will also be provided for the broadcast of UEFA Champions League and UEFA Europa League fixtures, which will be shown in Switzerland on Teleclub from August 21st. Swisscom customers will not miss a single game. Every match will be available to watch on Swisscom TV, either as part of the customer subscription package or on a pay-per-view basis. Some of the games will also be broadcast on free TV, i.e. on the new Teleclub Zoom channel, which will be the only Swiss channel to show the UEFA Champions League final from the next season onwards. And best of all, Swiss viewers can for the first time watch every game live and with German commentary. “If you have ever watched a game without commentary, you know how useful it is,” concluded Dirk Wierzbitzki.

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