Advanced Television

Netflix nears 3.4m French subs

April 9, 2018

Pascale Paoli-Lebailly @ MIPTV

Netflix is signing up more than 100,000 subs in France each month since the beginning of 2018 and is nearing on reaching 3.4 million subs according to daily newspaper Liberation.

The figures have not been confirmed by the SVoD platform, but the service has significantly enhanced its French-speaking catalogue over the last months, as awareness of the service increased. Recent exclusive agreements include one with French one-man show humourist Gad Elmaleh and major TV producers.

If confirmed, these figures would show the rapid change of usages of French viewers, as Netflix would surpass the other OTT and linear TV offers such as OCS, which is close to 3 million subs, and beIN Sports, which also cliams 3.4 million subs. Canal+ is still top ranked with 4.9 million subs in France, but could be surpassed in less than a year.

Netflix France has also revealed other data, saying that 55 per cent of French people acknowledged having found “a really good partner for binge viewing.”

According to a poll conducted by the platform, 78 per cent of viewers have already watched Netflix with their pet animal, considering them as “the best partners for binge viewing”.

Dog owners prefer to watch action and adventure shows such as Marvel’s Daredevil or Narcos, while cats fans prefer sci-fi series Black Mirror or Star Trek Discovery.

Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD