New consumer research from Leichtman Research Group indicates that 18-34 year-olds account for 53 per cent of adults in the US that have a live streaming Internet-delivered pay-TV service (such as Sling TV, DirecTV NOW, PlayStation Vue, Hulu with Live TV, or You Tube TV). Overall, 11 per cent of adults ages 18-44 currently have an Internet-delivered pay-TV service — compared to 3 per cent of ages 45 and above.
Among all that have an Internet-delivered pay-TV service, 93 per cent also have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu. Additionally, 49 per cent of Internet-delivered pay-TV subscribers have a TV antenna for watching over-the-air broadcast TV, and 35 per cent also have a pay-TV service from a traditional (cable, satellite, or Telco) provider.
These findings are based on an online survey of 6,947 households from throughout the United States and are part of a new LRG study, Internet-Delivered Pay-TV Services. This is LRG’s inagural study dedicated to this topic.
Other related findings include:
“There is clearly a growing niche market for lower-cost/lower-channel live streaming pay-TV services — particularly among younger, more mobile renters, and those living in households with more people,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Currently, these Internet-delivered pay-TV services are augmenting other sources of video in home, and consumers are experimenting with the various streaming pay-TV services to discover what combinations of video offerings work best for their household.”