Online video technology specialist Bitmovin has confirmed that OTT service iflix is to use Bitmovin encoding to enable the delivery of TV shows, movies and sport in high definition video over low bandwidth mobile networks across the Middle East, Africa and Asia Pacific.
Utilising Bitmovin’s encoding tools via Bitmovin’s containerised software running inside its own infrastructure, iflix can run a heavily–optimised H.264 based encoding workflow, delivering what it describes as “exceptional” video quality and reach for its 7.5 million active subscribers, including those in low bandwidth areas.
“Delivering high-quality, high definition video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are and any device of their choice,” advised Emmanuel Frenehard, Chief Technology Officer at iflix. “Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve.”
“Delivering a premium video experience is a massive differentiator for iflix,” added David Godfrey, Vice President Asia Pacific at Bitmovin. “There’s no reason why bandwidth restrictions should hold back innovation in consumer experience. iflix already has a wildly popular service and can now offer even better video experiences to existing and potential subscribers on every device and every browser.”
Bitmovin’s container-based architecture allows customers to deploy modern virtualised encoding servers across a variety of environments from full cloud, to fully on-premise, to any hybrid combination in between.