Playboy TV strengthens European presence
April 11, 2018
Colin Mann @ MIPTV
Seeking to expand and develop its presence in Europe, Playboy TV has enlisted media company Marc Dorcel to manage, from May 1st 2018, its television business including linear channel programming, exclusive distribution and management of the VoD content offering. The agreement will cover Europe (except UK, Spain and Portugal), Africa and Middle East.
“As Playboy TV explored potential partners, Marc Dorcel was the clear choice to program Playboy TV Europe to meet the high expectations of our viewers while leveraging their vast industry experience to enhance the channel for the local market,” said Gary Rosenson, President of Playboy TV. “Marc Dorcel also brings to the partnership strong relationships with local operators to ensure the channel delivers the experience expected of the brand.”
Playboy TV’s programming will continue to offer the best of the brand’s library of content and will now also include select content form Marc Dorcel’s deep catalogue of featured titles. Specifically, content that will be produced in Europe to appeal to the local audience.
“We are happy to foster the emblematic brand of Playboy TV in Europe,” declared Gregory Dorcel, CEO, Marc Dorcel. “We will use all our local expertise to fulfil one goal: make Playboy TV Europe as attractive as possible for the European viewers. We share many of the same universal values and we are happy to bring this to life through content to the widest audience by leveraging Playboy TV’s brand power with our European know-how.”