Channel 4 has begun the search for a location for its new national headquarters by outlining its plans to over 100 representatives of UK cities and regions.
The publicly owned UK broadcaster will start the bidding process with a presentation at its Horseferry Road headquarters in London, led by its chief executive, Alex Mahon, and Jonathan Allan, its chief commercial officer.
Channel 4 is distributing a brochure outlining exactly what it is looking for and the timeline for submissions with final decisions on the “winning” locations due in the autumn.
The initiative, called 4 All in the UK, is set to be the biggest structural change in the broadcaster’s 35-year history: it will open three new hubs in the nations and regions, with the largest to be a new national HQ that will have facilities including a TV studio.
A number of cities and towns across the UK – including Birmingham, Bristol Manchester, Brighton and Sheffield – have already expressed an interest in hosting a new Channel 4 HQ.