LatAm SVoD subs reached 18.2m in 2017
April 16, 2018
According to Dataxis latest research, as at 2017, Latin America reached 18.2 million of active paid account subscribed to an SVoD service. This means an annual increase of 29.8 per cent. Such volume is equal to 25.2 per cent of the total fixed broadband accesses, which indicates it has more room to growth.
Netflix remains the leader of the market and increased its domain from 59 per cent to 63 per cent accounts. Besides, Netflix grew quicker than the overall market as it jumped 39 per cent for the same period and Brazil represents its main market. Clarovideo, from América Móvil is positioned at the second place with almost 20 per cent of the active paid accounts and Mexico is its main market.
Mexico remains the main market for the segment with 40.5 per cent of the paid accounts, whereas, Brazil is the fastest growing market in Latin America and is at second place with 35.1 per cent of the paying subscribers. Both market exhibits high levels of competition with 20 and 26 competitors respectively representing the presence, and surveillance, of vertical actors.