BBC Three, which in February 2016 became the first TV channel in the world to make the switch from linear broadcast channel to online-first destination, had a very strong March 2018, which resulted in the most views ever on BBC iPlayer, BBC Three’s website and YouTube.
Requests for BBC Three programmes on BBC iPlayer were the most since BBC Three launched online, with an average of 5 million requests a week. Titles such as Life and Death Row, This Country, The Young Offenders, Ellie Undercover: Sex For Rent and Botox Bust, Love and Drugs on the Street, Annie Price: The Truth About Having a Baby and the R Kelly investigation, R Kelly: Sex, Girls & Videotapes, performed well and delivered young audiences to the channel.
The BBC Three website also had a record month of visits with 1.25 million average weekly browsers with articles such as I regret spending £50,000 on my wedding and Fake Xanax; The UK’s biggest ever dark net drugs bust produced by the BBC Three editorial team resonating with the BBC Three audience.
Whilst BBC Three on YouTube continues strong growth and is a key platform for the channel with over 24 million views of BBC Three content across March – the second consecutive biggest month ever.
“Looking back at everything BBC Three produced in March highlights the sheer breadth and scope of what we’re producing across all of our touchpoints,” remarked Damian Kavanagh, Controller BBC Three. “The record performance reinforces how we are moving in the right direction when it comes to producing innovative, relevant content for our young audiences with a sense of purpose at its heart.”