LG Electronics has launched its 2018 TV line-up with an array of new and innovative OLED and SUPER UHD models. For 2018, LG has introduced new TV products featuring the company’s ThinQ artificial intelligence (AI) technology and advanced α (Alpha) processor which itssays will lead the way in solidifying LG’s position in the global market for premium TVs.
LG will launch ten new AI-enabled OLED TV models for 2018, including the W8, G8, E8, C8, and B8. Each model boasts a range of design factors from Picture-on-Wall (model 77/65W8), to One Glass Screen (model 65G8), Picture-on-Glass (model 65/55E8) and Cinema Screen design (model 77/65/55C8 and 65/55B8). Screen sizes range from 55 to 77 inches with 12 AI-enabled SUPER UHD TVs (model SK95, SK85, SK81 and SK80) available in sizes varying from 49 to 75 inches.
With LG’s α (Alpha) 9 intelligent processor powering company’s market leading W8, G8, E8 and C8 OLED TV series, viewers will experience enhanced image rendering and more accurate colours from virtually any viewing angle in addition to perfect black levels, the hallmark of LG’s OLED TVs. And with Dolby Atmos sound and optimal picture quality, this year’s TVs from LG will provide consumers with an immersive viewing experience.
LG’s 2018 AI-enabled SUPER UHD line-up is powered by LG’s α (Alpha) 7, the same powerful processor found in the B8 series. In combination with Nano Cell and FALD backlighting, LG AI-enabled SUPER UHD TVs offer the most advanced LCD picture quality ever with deeper blacks, enhanced image rendering, improved shadow details and accurate colours from wide viewing angles. To complement the upgraded viewing experience, the new SUPER UHD TVs also support Dolby Atmos for an immersive audio-visual experience.
With AI functionality embedded in the sets, LG 2018 TV viewers can speak directly into the remote control to enjoy the ultra-convenient features of the latest advanced voice assistant technology. This is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity.
LG’s ThinQ AI-enabled TVs support services based on the Electronic Program Guide (EPG) to deliver real-time information and locate channels offering the desired content. Viewers can say “what TV shows are on this evening?” or “turn off the TV when this programme is over” without repeating the program’s title or specifying a time.
Moreover, LG’s ThinQ AI-enabled TVs also work with Google Assistant and Amazon Alexa devices to allow remote, hands-free control, meaning there’s no need to navigate menus to open an app, control volume or change channels – Alexa or Google Assistant will simply do it when asked. For example, users can either say “Alexa, ask LG to switch TV to game console on TV” or “OK Google, turn the TV off” for quick, simple and easy control.