Mediacorp, Grab partner to bring better in-car experiences
April 24, 2018
Mediacorp and Grab has signed a Memorandum of Understanding (MOU) for a partnership that will set a new benchmark for in-car experience for Grab passengers. The collaboration is also aimed at creating more income opportunities for Grab drivers in Singapore.
Under the terms of the MOU, Mediacorp and Grab will co-create tailor-made content for in-transit viewing on Grab’s in-car tablets as well as Mediacorp’s suite of platforms and distribution network. This will enable Grab’s passengers to access high-quality content – such as short-form dramas, sitcoms, variety shows and headline news – for free while en route to their destinations.
This partnership will also create new revenue opportunities for private-hire car drivers. Interested drivers can choose to deck out their cars with Grab’s in-car tablet or other fleet-based media assets, such as car wraps and in-car hangers, for additional income. Mediacorp will manage Grab’s fleet-based media assets.
In addition, Grab’s drivers and passengers will get the opportunity to be featured in special content series and attend events alongside Mediacorp’s artistes and personalities.
Tham Loke Kheng, Chief Executive Officer, Mediacorp said, “We are delighted to have found a like-minded partner in Grab who, like us, believe in doing all we can to serve our consumers. The partnership with Grab is focused primarily on creating a better in-car experience for the Grab customer. The team at Mediacorp are excited to work with Grab to make this happen through our personalities and content, using formats which are well suited for in-transit viewing.”
Lim Kell Jay, Head of Grab Singapore said: “We are constantly thinking about new and better ways to delight our customers, including drivers and passengers. Our partnership with Mediacorp will enable us to enrich the in-car experience for our passengers through high-quality content as well as create more income opportunities for drivers. We look forward to working closely with the Mediacorp team to deliver on our promise to out-serve our customers.”
The MOU is an extension of Grab’s advertising programme to enable more drivers to earn passive income, on top of the fares collected through Grab rides. The programme which started in March 2017 has already generated more than S$300,000 collectively for participating Grab drivers.
Mediacorp’s products and brands in four languages (English, Mandarin, Malay and Tamil), reach 99% of Singapore residents every week, according to Nielsen Media Index. This month, at New York Festivals 2018, Mediacorp was handed two Gold, eight Silver and four Bronze awards.
Grab is one of the most frequently used online-to-offline (O2O) mobile platforms in Southeast Asia. Over 5 million people use the combined platform daily. Today, the Grab app has been downloaded onto over 90 million mobile devices. Grab is in 196 cities in eight Southeast Asian countries, and offers the widest range of on-demand transport services including private cars, motorbikes, taxis, and carpooling services, in addition to food and package delivery services. Grab Financial increases access to cashless services for millions of Grab customers across Southeast Asia, and connects the underserved and unbanked population to financial services.