ThinkAnalytics has boosted its executive team with the appointment of Rob Sowers as senior vice president of sales. Sowers will lead the firm’s expansion and business development drive in the North American pay-TV/OTT personalised content discovery and viewer analytics market.
Sowers is most well-known for his nearly five-year tenure as Digitalsmiths’ vice president of sales where he led the execution of their tier-one video service provider sales strategy from inception through Digitalsmiths’ acquisition by Tivo. He has over 15 years’ experience selling emerging technologies into leading media & entertainment companies. Prior to Digitalsmiths, Sowers was a key contributor in two other high-growth businesses: Netopia and Gomez.
“Personalisation is at the heart of pay-TV/OTT service providers’ initiatives to reduce churn and optimise new content bundles. ThinkAnalytics’ core technology platform and investments in AI-based predictive analytics is perfectly aligned with the market’s aggressive movement toward real-time, data-driven decision making,” said Sowers. “Demand for ThinkAnalytics’ solutions is at an all-time high as video service providers look to engage more fully with their audiences in today’s increasingly fragmented market. Having Rob on board is a real coup for the team because his ability to build trusted relationships across the industry is second to none,” added Gabriel Berger, CEO, ThinkAnalytics.